Experience is Everything - and expected by today's clientele!

Life is all about having an experience – from bungy jumping in New Zealand to trying out the latest bar in New York. In fact, there are companies that make a living out of offering experiences that exhilarate and excite. So when it comes to the high street, why should it be any different? Whether we’re buying a pair of shoes or getting a haircut, we still want to feel that buzz of handing over our money and having a story to tell when we get home. 

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The Journey To My Destination is Never Ending!

There’s an exclusive club of hairdressers who have won British Hairdresser of the Year – in fact, there’s only been 17 since the awards started in 1984. So what would you do if you won? Launch your own products? Travel the world to showcase British hairdressing? For Sally Brooks, British Hairdresser of the Year 2017 and 2018, it was about giving something back to the industry that has given her so much. She wanted to shout about what an amazing career hairdressing can be – and in a time when the industry is struggling with recruitment, it couldn’t be more apt.

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Turn Long-Haired Clients into a PR Dream

Here at RedMane Media we are frequently asked to provide advice on how to encourage clients with long hair into a salon more frequently. For many salons, this is a real challenge, with long-haired clients often thinking they can cut down on appointments as their long hair will look after itself. Obviously, this isn’t the case, but how do salon owners and stylists convince their long-hair clients of this?

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Making a Good Impression

It only takes seven seconds to make a first impression. That’s a pretty minute time window in which to convey everything your salon brand stands for. But if you think about it, aren’t you the same when it comes to other service providers?

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Making Meaningful Connections

These days a lot of networking takes place over social media, which can be a great platform for sharing inspiration and information. But sometimes you can’t beat some face-to-face interaction.

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Publicise your award wins with a press release

Award season in the hairdressing world is well underway with Creative Head magazine’s Most Wanted and It List awards, and HJ’s British Hairdressing Business Awards all taking place in September.

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Start those festive plans early and avoid stress!

Yes, we know the leaves haven’t even started turning yet and many of us are still revelling in the last vestiges of summer, but before you know it, Christmas decorations will be going up and the shops will be playing festive jingles!

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Appealing to all your clients’ senses

There are thousands of beautiful salons out there, many the result of huge investment, with no expense spared on creating a stunning looking space that will draw clients from far and wide. But sight is not the only sense that clients will use to judge your brand. A successful salon brand will appeal to all five senses, creating a positive lasting impression.

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Hold an Evening Event to Inspire Your Clients

On Wednesday 27 June we attended an Evening of Inspiration with our client Alter Ego Italy, hosted at the Leeds academy at the brand’s sole UK distributor, Sweet Squared. More than 50 hairdressers were invited to the exclusive evening which saw three top stylists share their cutting, colouring and styling trends and techniques. 

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More Than Half Way Through 2018 – Keep On Going!

We all know what it’s like, you make New Year resolutions and by March you’ve forgotten them all and fallen back into your old habits. It’s important that you don’t do the same with the plans you made for your business and with more than half of 2018 already behind us, now could be a good time to take a fresh look at those goals you set back in January.

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Brooks & Brooks wow at 2018 L'Oreal Colour Trophy

Art directed by Sally and Jamie Brooks, the Brooks & Brooks artistic team created minimal, contemporary and beautiful looks for their 21st Century Editorial Image show. Using muslin, felt and hair as a fabric, the team played with pretty pastels, delicate textures and whimsical shapes. The four-minute show took the concept of editorial direct to the stage as flashlights and cameramen captured the looks as they walked the stage to a backdrop of stunning images created by the team especially for the show. 

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Creative Inspiration At Colour World 2018

We've spent the past two days in Dalston at Colour World with a couple of thousand colourists from salons across the UK to see what's new and happening in the world of colour. The cool, creative and informal environment at the MC Motors warehouse was ideal for showcasing the colourful creations on display and was a great opportunity to network, talk about products and see some incredible hair. 

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Alter Ego Italy were there for the second year, with an area themed on its SS18 collection The Story -  visitors received logo-embossed sweets, chatted at a picnic table and played with the Hasty Too products range. 

UK colour ambassador, Issie Churcher used the new Pastel Toners in Pinky Pop and Milky Mint to transform a blonde pixie crop and add interest to a blonde bob. She also used Just Colour to create brighter colour which visitors loved! 

UK creative ambassador Pete Burkill talked about the styling essentials he used to get the look,  with visitors taking photographs and jotting down the details. 

Over on the L'Oreal Professionnel stage, Marlon Hawkins from Brooks & Brooks Hairdressing presented a model based on the Pantone Colour of the Year. A pinky violet shimmered on the long hair while he used a navy marble-effect on a blonde crop. 

The two-day event saw some of the most creative names in hairdressing talk about boosting their colour services, the trends they use on their clients and the techniques hairdressers will be using in the months to come. 

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Is Meghan Markle ready for Princess-worthy hair?

All eyes will be on Meghan Markle this weekend as she marries the country’s most eligible bachelor, Prince Harry. And after much speculation on how she will wear her hair – rumoured to be styled by London hairdresser Miguel Perez – there will be much debating on whether her hair suited her, was on trend or old fashioned, whether she looked regal or rogue. We asked a few of our clients for their bridal thoughts ahead of the big day.

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